Our Story

"We Bleed Red, White and Blue!

Love of Country Founder and Air Force medic, Joe Knoetgen, and LOC President, Kristen Knoetgen, met in high school in 1991 and have been together ever since. Being an Air Force medic and proud father of two boys that bleed red, white, and blue, it was vital to Joe that all clothing be made—from start to finish—exclusively in the United States. Love of Country clothing offers the best-quality American-made garments. Our items are manufactured in New York and California and printed, packaged, and distributed in New York. 

Many of our designs are eco-friendly, utilizing the latest technology called RPET, which creates a soft fiber from otherwise discarded plastics. In addition, some of our clothing is made of organic materials, such as organic cotton farmed without insecticides, pesticides, and chemicals, as well as clothing made of bamboo/hemp. We believe it is our responsibility to help reduce our environmental footprint by building on corporate responsibility and ethical standards.

If you know us, you know the passion and love we have for our amazing country that we are so fortunate to live in. The Love of Country clothing line was created out of our deep respect for our nation and all who serve it. Our apparel has a vintage, Americana flair that exudes patriotism, pride, and love of country. All designs express a feeling of gratitude for our nation and its heroes. Our mission is to show our appreciation to our nation’s military, police, fire, and EMS by outfitting America with the Love of Country line!


Thank you to all of our friends and family for your support.


~ Joe, Kristen, Joe Jr., and Aidan