"We Bleed Red, White and Blue!"
Love of Country Founder and Air Force medic Joe Knoetgen and LOC President Kristen Knoetgen met in high school in 1991 and have been together ever since. Being an Air Force medic and proud father of two boys that bleed red, white, and blue, it was vital to Joe that all clothing be made—from start to finish—exclusively in the United States. Love of Country clothing offers the best-quality American-made garments, which are manufactured in New York and California, and printed, packaged, and distributed in New York.
Many of our designs are eco-friendly, utilizing the latest technology called RPET, which creates a soft fiber from otherwise discarded plastics. In addition, some of our clothing is made of organic materials, such as organic cotton farmed without insecticides, pesticides, and chemicals, as well as clothing made of bamboo/hemp. We believe it is our responsibility to help reduce our environmental footprint by building on corporate responsibility and ethical standards.