Our Story
Love of Country Founder and Air Force medic Joe Knoetgen and LOC President Kristen Knoetgen met in high school in 1991 and have been together ever since. Being an Air Force medic and proud father of two boys that bleed red, white, and blue, it was vital to Joe that all clothing be made—from start to finish—exclusively in the United States.
Love of Country Clothing is a luxury USA made clothing brand with a vintage Americana flair. Meet Joe, Kristen, Joe Jr and Aidan, the creators and think tank behind the Love of Country Clothing brand.